More often than not, animation and sound on websites today are implemented with the goal of spicing up a site, only to fall flat when the user gets bored, hasn't a clue how to navigate the unorthodox menu system, or simply becomes annoyed at the spectacle.
When we develop multimedia for the web and CD-rom presentations, our focus on appropriateness is our way of ensuring that your messaging and information are not over-shadowed by flashy eye-candy and maddening techno music samples (oomph-oomph-oomph-oomph) that serve no point. We'd rather take the time to carefully storyboard animation and sound that will succinctly capture the essence of what you are trying to convey, at the right time, on the right project. Even if it calls for the oomph-oomph-oomph-oomph techno music.
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